Capabilities

PulseCX creates highly impactful experiences for the customers of healthcare brands—experiences that deliver highly quantifiable results for our clients. In addition to the highly customized solutions we offer through PulsePoints 360™, we offer a wide range of strategic, creative, and digital products, as well as Customer Relationship Marketing (CRM) services that move your customers and your brand forward.

 

Strategic Services

  • Situation Analysis
  • Competitive Audit
  • Segmentation
  • Customer Insights
  • Brand Planning
  • Tactical Planning
  • Market Research
  • Media Planning
  • Marketing Analytics and Reporting
  • Direct Mail Campaigns

Creative Services

  • Brand Strategy
  • Messaging
  • Concept Ideation
  • Creative Content and Storytelling
  • Brand Campaign Ideation
  • Branding Hallmark Creation
  • Logo Design
  • Brand Identity Design
  • Multi-channel Tactic Ideation
  • Digital Design
  • Franchise Building
 

Digital and CRM Services

  • Website Development
  • Mobile App Development
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • iDetail/eDetail (VEEVA iRep Partner and Adobe DPS Partner)
  • Display/Banner and Online Advertising
  • E-mail/SMS Campaigns
  • Database Design and Development
  • CRM Integration and Campaign Management
  • Social Listening
  • Social Media Strategy, Social Activations and Campaign Management

Tactical Execution

  • Event Marketing
  • Conventions
  • Journal Advertising
  • In-office Marketing
  • Managed Care Pull-through Initiatives
  • Pharmacy Initiatives
  • Co-pay Programs