What is CX?

Engaging customers in their journey

Customer Experience (CX) is about creating a storyline in which your customers recognize themselves actively participating in their journey.

Creating healthy relationships

CX is about mapping out the stages of that journey, and supporting them with communications that are relevant, relatable, and authentic. It’s about understanding their attitudes and behaviors so you can respond appropriately every step of the way. It’s about establishing, strengthening, and nurturing your ongoing relationship with them, so that your messages are coming from a trusted source.

Integrating moments of truth

CX is about identifying and seamlessly integrating all of the “moments of truth” that your customers have with your brand, so their overall experience is positive and meaningful, and both your customer and your brand are taken to a higher place.

Learn about PulseCX

That’s what CX is all about. Now see how PulseCX does it better.