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The IoT is about delivering your customer experience through a connected “ecosystem” of channels and touchpoints. It’s not about the latest app, tool, device, or gadget—but about how they talk and connect with each other to create a more engaging experience.

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It seems our industry is very susceptible to catch phrases or buzz words that everyone views as the “next greatest thing” in pharma marketing—a phrase that’s touted as the evolution of our business, one that will “change everything,” only to be replaced the following year with the next evolution. Remember “surround sound,” or “the total office call,” or more recently, “patient engagement?”  Most of us are guilty—everyone around us starts using these phrases and we want to keep up with the times…

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Many companies today are struggling with how to provide real value to their customers and differentiate themselves from the competition. One approach that many have tried is to implement Customer Relationship Marketing (CRM) programs to acquire, convert, and retain prospects and customers with the ultimate goal of creating loyal brand champions.

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