News

For all of the latest topics surrounding our industry, count on PulseCX to offer innovative ideas, new perspectives, and a deeper analysis of experiential marketing in healthcare. On an ongoing basis, our partners and esteemed colleagues author thought-provoking articles that will inform and challenge you, so check back here often.

PulseCX Wins Silver at 2014 PM360 Trailblazer Awards

How the Internet of Things (IoT) will Integrate the Customer Experience

March, 2015 — Industry experts share their insights in PharmaVOICE on what The Internet of Things means to Pharma. According to PulseCX Chief Innovation Officer, Kurt Mueller, it’s about creating “connected experiences.”
Read Kurt’s take on where things are headed...

 

PulseCX Wins Silver at 2014 PM360 Trailblazer Awards

PulseCX Wins Silver PM360 Trailblazer Award for Agency Re-branding Campaign

September, 2014 — At this year's gala Trailblazer Awards event, PulseCX was honored to receive the Silver Award for self-promotion. It's a wonderful testament to the hard work across the agency to bring our new brand to life.
See the entire list of Trailblazer Award winners...

 

Storytelling: It's How We Communicate

September, 2014 — Jay Bolling and David Zaritsky share with PharmaVOICE their perspectives on how to use stories as a tool for understanding customer journeys.
Learn the 3 P's of great stories...

 

Marketing for THE MASSES

September, 2014 — PharmaVOICE asked industry leaders, including Jay Bolling and David Zaritsky, to provide perspectives on the rising trend toward customer-centric digital communication with pharma audiences.
See what pharma leaders are saying...

 

Positive Customer Relations for Pharmaceutical and Healthcare Brands

September 2014 – In this interview with CEO CFO Magazine, PulseCX CEO Jay Bolling explains the thinking behind the agency’s new brand identity. He also describes how PulseCX distinguishes itself from other healthcare marketing agencies.
Check out what Jay shared...

 

MM&M Includes PulseCX Among Top 100 Agencies

MM&M Top 100 Agencies for 2014

July, 2014 — In its annual issue honoring the top pharmaceutical marketing agencies in the business, MM&M includes PulseCX.
Learn why PulseCX is an MM&M Top 100 Agency...

 

PulseCX CEO Jay Bolling in PM360 on Branded vs. Unbranded Pharma Marketing

Take the Brand Out of the "Branded vs. Unbranded" Conversation

June, 2014 — PulseCX CEO Jay Bolling shares in PM360 how pharma brands can improve customer experience and business results by moving away from traditional uses of branded and unbranded communication.
Read Jay's article in PM360...

 

PulseCX Celebrates Launch with Two Special Events

Montgomeryville, PA, June 10, 2014 — PulseCX (formerly Roska Healthcare) recently celebrated the launch of its new brand with a party for more than 100 guests and colleagues. Earlier the same day, the company co-hosted a seminar with Adobe Systems, Inc. to share best practices for multi-social marketing.
Download the PDF to learn more...

 

PM360 Features PulseCX Among

PM360 Showcases PulseCX Among Greatest Creators of 2014

June, 2014 — Each year PM360 magazine recognizes breakthrough creative work in its “Greatest Creators” showcase. In 2014, PulseCX was among the honorees.
See the work that got PM360’s attention...

 

MM&M Announces the Launch of PulseCX

Roska Rebrands to PulseCX

May, 2014 — The news of our change from Roska Healthcare to PulseCX certainly traveled far and wide. We were especially proud when we saw this article (with pictures!) in MM&M.
Check out what MM&M had to say about the launch of PulseCX...

 

Roska Healthcare Advertising Is Now PulseCX

Montgomeryville, PA, May 1, 2014 — Roska Healthcare Advertising today announced that the company has changed its name and brand identity to PulseCX. The new identity is effective immediately.
Download the PDF to read more...