POVs

For all of the latest topics surrounding our industry, count on PulseCX to offer innovative ideas, new perspectives, and a deeper analysis of experiential marketing in healthcare. On an ongoing basis, our partners and esteemed colleagues author thought-provoking articles that will inform and challenge you, so check back here often.

 


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Customer Experience (CX) Marketing… it's not about customer service
Don't confuse customer service with Customer Experience (CX). Learn what's at the heart of an excellent Customer Experience (CX).

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Customer Experience (CX) Marketing… 5 questions to ask.
In the new customer-centric era of marketing communications, learn what customers really want and the top 5 questions to ask yourself at each stage of the CX Lifecycle.

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Multi-Social Marketing
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Optimizing the Customer Experience Through Multi-social Marketing

Multi-social marketing interlaces siloed channels to create customer experiences that align with the customer's journey. Learn how and why multi-social marketing works, and how to build and execute a multi-social strategy for your pharmaceutical brand or medical device.

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Crowdsourcing in Pharma
Crowdsourcing is a way to quickly obtain feedback and direction from relevant online audiences about your campaign/communications challenge—think of crowdsourcing as a cross between a focus group and a quantitative survey. To better determine the role crowdsourcing could play in pharma, we decided to conduct a social experiment.

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